About Me
I’m a brand builder at heart.
With over a decade of experience launching, scaling, and storytelling for consumer brands, I specialize in bringing a company’s vision to life through creative marketing, strategic partnerships, and growth strategies that actually move the needle.
As the founder of Sunscoop, a venture-backed plant-based ice cream brand that grew into 5,000+ stores nationwide — including Whole Foods, Sprouts, and Erewhon — I’ve lived and learned what it takes to build a brand from scratch.
I raised over $5M in venture capital, built and led a talented team and advisory board, and created a company known for innovative products, a loyal community, and buzzy IRL activations. You may have even spotted our ice cream truck touring the country with Supergoop!
Being a founder and CEO taught me how to balance creativity with discipline: when to move fast, when to refine, and where not to over-invest. Today, I bring that lived experience into every single project, helping teams sharpen their narrative, identify real opportunities, and turn ideas into execution.
Outside of client work, I explore storytelling and community through creative projects, including launching a podcast and hosting intimate events around mindset, intuition, career astrology, and manifestation.
How I Work
When I begin working with you, I start by deeply understanding your vision, goals, and the reality of where your business is today.
From there, I help you identify what’s working, what’s not, and where the biggest opportunities for growth actually live. I’m highly practical and deeply intuitive, which means I can zoom out to see the full picture while also helping you prioritize and execute in the near term.
My superpower is problem-solving. I tend to roll up my sleeves quickly, and clients often tell me they feel clearer, more grounded, and more confident within days of collaborating.
There’s no one-size-fits-all solution here. My work is bespoke, shaped by the specific moment your business is in. Together, we create a focused, manageable creative plan that leads to clarity, momentum, and real results.